OVUM On the Radar: Ayata – Advancing analytics from predictive to “prescriptive”

Ayata is a pioneer in the emerging field of prescriptive analytics: analytics that go beyond identifying  patterns and trends (descriptive) and describing what will happen as a result (predictive), to recommend  actions that will produce the desired outcome. Its algorithms, which can juggle thousands of variables,  adapt over time to provide better predictions and prescriptions. The cloud-based technology, for which  Ayata holds multiple patents and trademarks, has applications in many different industries. For now, the  company is focusing primarily on the upstream oil & gas industry because it entails increasingly  complex, interdependent processes and offers large opportunities for it and for its customers.

Warren WilsonOVUM On the Radar: Ayata – Advancing analytics from predictive to “prescriptive”

Prescriptive Analytics And Big Data – Next Big Thing?

Predictive analytics tells you what will happen; prescriptive analytics tells you what to do about it.

Predictive analytics predates big data, of course, but the two complement each other nicely. According to Gartner, more than 30% of analytics projects by 2015 will provide insights based on structured and unstructured data.

Jeff BertolucciPrescriptive Analytics And Big Data – Next Big Thing?