For any pioneer, the future holds great promise and great mystery. Solving mysteries often requires overcoming challenges before the rewards can be fully realized. But what if a pioneer was given a time machine that allowed him to glimpse into the future before returning to the present? That pioneer would likely use that knowledge to prevent the hurdles in his way and to discover even greater resources he might otherwise have missed, allowing him to potentially reap greater rewards.
For Atanu Basu, CEO of software development firm Ayata (a Sanskrit word for “future”), there was no time machine available when he was first pioneering his technology. Instead, he helped to create that virtual time machine of the future, better known today as predictive and prescriptive analytics.