Big Data Analytics is evolving – from understanding the past (descriptive analytics = what happened; diagnostic analytics = why did it happen) to projecting the future (predictive analytics = what will happen) to seeing and improving the future (prescriptive analytics = what will happen, when, why, and how to make the most out of this predicted future). Ayata invented Prescriptive Analytics® software with hybrid data.

80% of the world’s data today is unstructured – videos, images, text, sounds. Our patented software processes hybrid data – a combination of structured (numbers) and unstructured data – to predict what will happen, when and why, and then prescribe how to take advantage of this predicted future without disrupting other priorities.

Ayata is the only software company in the world with fully functional Prescriptive Analytics® software (using hybrid data) and the associated intellectual property (patents and trademarks).

How Prescriptive Analytics® Software Works

Ayata pioneered the technology behind Prescriptive Analytics with hybrid data through ten years of scientific research and development. Ayata’s software synergistically brings together Models, Data, and Rules – more specifically: mathematical models, hybrid data, and business rules.


are techniques derived from mathematical and computational sciences including machine learning, computer vision, image processing, operations research, natural language processing, pattern recognition and applied statistics.

Hybrid Data

can be operational and environmental (econometrics, competitive, weather, benchmarks, social media, geologic, etc.). Ayata software takes into account hybrid data – videos, images, sounds, texts, and numbers – with adaptive algorithms. The software has been architected from the ground up to handle today’s growing data volume, velocity and variety.


help define the domain and the specific business process within. They include objectives, constraints, preferences, policies, best practices, and boundaries.

These three building blocks come together to deliver Ayata’s prescriptive analytics solution.

These three building blocks come together to deliver Prescriptive Analytics solution

Combines disparate technical disciplines

Secure SaaS Delivery Model

Ayata Prescriptive Analytics with Hybrid Data software is delivered through a secure Software as a Service (SaaS) model, generally using the customer’s own private cloud infrastructure for additional data security. The SaaS model enables Ayata to ensure that the customers are always using the latest version of the software and deriving the maximum value from it.

How Prescriptive Analytics® Software Benefits

The software not only predicts “what will happen” and “when it will happen,” but also “why it will happen.” More importantly, the software suggests decision options on “how” to take advantage of a future opportunity (or mitigate a future risk) and show the implication of each decision option. The software can continually and automatically process new data to re-predict and re-prescribe so the predictions and prescriptions always stay relevant.

Learn more about Prescriptive Analytics® software

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