Just a few months ago, if you did a Google search on the term “Prescriptive Analytics,” you would pull up a couple of sites for information: the Ayata website, a Wikipedia entry and an article by TechTarget that defines the technology.
Atanu BasuRemembering the Origin of Prescriptive Analytics
Late July 2013, news broke that the kingdom of Saudi Arabia was facing the unthinkable—a shortfall of oil export revenue. A report to the kingdom’s oil minister published on Twitter cited the rising production of U.S. shale oil as a major reason behind decreased demand.
Atanu BasuShale, Big Data and the End of Saudi Reign at the Pump