Prescriptive Analytics And Big Data – Next Big Thing?

Predictive analytics tells you what will happen; prescriptive analytics tells you what to do about it.

Predictive analytics predates big data, of course, but the two complement each other nicely. According to Gartner, more than 30% of analytics projects by 2015 will provide insights based on structured and unstructured data.

Jeff BertolucciPrescriptive Analytics And Big Data – Next Big Thing?